marketing, advertising and public relation

MARKETING

1. Marketing is societal process that is needed to discern consumers' wants; focusing on a product/service to those who wants, and to mould the consumers towards the products/services. marketing tends to be seen as a creative industry, which includes advertising, distribution and selling.
(www.wikipedia.com)

2. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationship that will satisfy individual and organizational ojectives.(Contemporary Marketing Wired(1998)by Boone and Kurtz.Dryden Press)

3. Marketing is the techniques used to attract and persuade consumers. (www.motto.com)

4. Marketing is the process of organizing and directing all the company activities which realte to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer. (www.eyefortransport.com)

ADVERTISING

1. Advertising is a public promotion of some product or service, the business of drawing public attention to goods and services (wordnet.princeton.edu)

2. Advertising is the practice of bringing to the public's notice the good qualities of something in order to induce the public to buy or invest in it (www.powerhomebiz.com)

3. Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns
(www.learnthat.com)

4. Advertising is a one-way communication whose purpose is to inform potential customer about products and services and how to obtain them (www.wikipedia.com)


PUBLIC RELATION

1. Dictionary.com describes public relation as the art, technique, or profession of promoting such goodwill, that is exactly what a public relations firm does

2. Public relation is a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or services, and is used to build goodwill with public or employees. (www.learnthat.com)

3. Public Relation practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. (www.phoenixsynergi.com)